EXTERIOR --DAY/OR IS IT?>


A restless and malnourished WHITE HORSE stands in a seemingly endless field of lush GREEN GRASS framed by an ominous RED SKY.

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A shirtless MIDDLE-AGED MAN bathed in red light approaches the horse, sweating profusely.

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A whip in his hand unfurls.

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The horse hoofs the ground nervously.  No ropes or chains keep it from fleeing.

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 Its large BLACK EYES show dumb terror.

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Whip clenched in his white knuckles, the mans hand raises and falls fast. 

CUT TO- UNCOMFORTABLY WIDE SHOT ENCOMPASSING MAN, HORSE, FIELD, AND SKY
The man whips the horse repeatedly and for what seems like minutes, or perhaps hours.  He shows no signs of fatigue whatsoever and bellows violent screams with each fall of the whip.  The horse, still unchained, refuses to move from the spot, crying hopelessly and contorting it head in fits of unreal pain.  The audience (you) at long last numbed to the brutality of the scene, but mesmerized perhaps out of shame or helplessness continues watching.  At the exact moment the audiences (your's) attention changes from concern and indignation to resigned spectacle, the lash falls on the horse a final time, and the horse EXPLODES IN A FIREBALL that envelopes the audience's(your) field of view.

As the fire ball subsides, front and center stands a SINGLE PACK OF FILTERED CIGARETTES.  

TITLE CARD:  INTRODUCING MARLBORO "FIRE" ("FIRE" IS ANIMATED-ON AS IF IT WERE A FIRE BRAND)

TITLE CARD: THE FIRST AND ONLY CINNAMON FLAVORED CIGARETTE.

SURGEON GENERAL'S WARNING.

FADE TO BLACK.